Ricky Schoeman

Copywriter | Jack of all trades | Professional pen chewer

Born in Namibia, grew up in Swaziland, Malawi, and South Africa.

After studying economics and environmental science, I made it my mission to explore and experience as much as possible. Over the years I've done some freelance yacht work (with a few sketchy Atlantic crossings), sound-proofing work in London, I co-founded an energy efficiency company which operated throughout Southern Africa, taught English in Vietnam, and set up an online store selling guayusa after spending weeks in the Ecuadorian Amazon sourcing it.

I love writing about pretty much anything, but am particularly interested in environmental issues, adventuring, and the natural world. Curious about the potential of tech in helping to solve some of the most pressing environmental and social issues of our time, I recently learned to code and have since been developing a conscious consumer app as a side project - in between trying to explain the intricacies of various software in a non-complicated way that even your tech-weary uncle living in the woods would understand.

Short Copy

A collection of paid short B2C and B2B pieces

Building value for businesses through better copy

Resolutions Campaign

The idea behind this campaign was to encourage the audience to rather set resolutions that last a lifetime as opposed to a few days, weeks, or months (something we're all guilty of). It was launched on a new year

Paid Ad

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What is UX UI Design?

One of the joys of working at Ironhack was explaining often complicated terms in fun and creative ways. I enjoyed using recognisable figures to give insight into what UX UI Design entails

Social Media

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HTML, CSS & Javascript

The goal was to explain the difference between HTML, CSS and Javascript in a fun and easily understood way. Given that it was summer, I felt that ice cream was the best medium with which to explain these differences :)

Social Media

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Pythons and Pandas

This is your client’s testimonial quote. It’s a great opportunity to give visitors a firsthand perspective of your services by sharing actual reviews from companies you’ve worked with in the past.

Social Media

Contact

Bakersmill Bakery

This was a really fun project - marketing a new line of "luxury" breads for Bakersmill Bakery

Paid Ad

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Bakersmill Bakery

This was a really fun project - marketing a new line of "luxury" breads for Bakersmill Bakery

Paid Ad

See full ad

Content

Long form copy

Soul-saving in Taiwan

Travel Piece

"It didn’t take long for me to get gobbled up by the city smoke. Cheap beers, lethargy-causing pollution, heavy metal-infused showers, traffic madness, and absolutely no large body of swimmable water to speak of, were causing some serious balding and bellying."

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Data - the 21st century's storyteller

Newsletter

"Data is the 21st century’s ultimate storyteller. It offers a lens to view the world and all its complexities in a new, more insightful, light. From using data to more accurately make decisions in addressing the world’s social and environmental issues, to improving the efficiency of any company's operations, the potential of analyzing data is unlimited."

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5 reasons to consider a career in tech

Content Email

With unprecedented rates of digitization, learning the right skills in tech is one of the best ways to invest in your future. Not just for the many doors these skills open, but also in the work-life balance the industry is renowned for and the often meaningful and innovative nature of the work

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SEO: A Misunderstood Enchilada

Blog Article

"Not being Search Engine Optimized is akin to simply having your proud, passion-owned business sitting in Barcelona’s La Mina or New York’s Brownsville, as opposed to the money-welding, spending-ready crowds and foot traffic of Passeig de Gracia and Fifth Avenue"

Contact

Barcelona, Spain

schoeman.ricky@gmail.com